Meta Ads
- Campaign architecture
- Creative and audience testing
- Pixel and Conversions API review
- Budget control and scaling logic
Ricky Morgan / Nexus Marketing
The specialist behind the account.
Ricky Morgan leads Nexus Marketing’s specialist work across Meta and Google Ads, combining hands-on account analysis with direct, commercially focused guidance.
Good to know
Direct support from the specialist reviewing and managing the account.
Founder / Paid media specialist
Ricky Morgan
The founding decision
Built to stay specialised.
Nexus was built around a deliberate decision: focus on the advertising platforms where disciplined structure, measurement and testing can create a clearer path to growth. Rather than broadening into every marketing channel, the practice stays centred on Meta and Google Ads.
That focus shapes both ways of working. Businesses that need execution can use Ads Management. Founders and in-house teams that want to keep control can use Ads Consultancy. In both cases, the goal is the same: make the account easier to understand, the next test easier to justify and reporting easier to use.
Narrow platform focus
Visible reasoning
Structured learning
Practice areas
Platform detail meets commercial context.
Nexus connects account structure and measurement to the offer, funnel and business outcome the advertising is meant to support.
Three connected areas. One clear operating view.
Google Ads
- Search and Shopping structure
- Query, negative and match control
- Conversion tracking and GA4 diagnostics
- Bid strategy and landing-page alignment
Commercial layer
- Offer and funnel alignment
- Budget and testing priorities
- Reporting tied to leads or revenue
- Clear actions and next decisions
Working principles
How Nexus makes the work useful.
Specialise before expanding.
A narrow platform focus creates deeper account attention and more consistent operating logic.
Show the reasoning, not just the report.
The value is not only knowing what changed; it is understanding why the change was made and what it teaches.
Test with a learning objective.
Experiments should answer a commercial or account question, not create movement for its own sake.
Never guarantee an advertising result.
Paid media is influenced by the offer, market, customer experience, fulfilment and many variables outside the platform.
Good paid media should make the next decision clearer.
Ready to move?
Work with RickyWork directly with the specialist.
Share where the account is now and Nexus will recommend the right starting point for management or consultancy.