Nexus handles
The media buying.
Strategy, campaign setup, tracking review, targeting, keyword structure, bids, budgets, testing, optimisation, reporting and account management are covered according to the service you choose.
Frequently asked questions
Choose the right level of advertising support.
A direct explanation of Ads Consultancy, Ads Management and what Nexus handles in each service.
Good to know
Management is done for you. Consultancy teaches and supports you while you run the account.
Service comparison
Management or consultancy?
Both services are hands-on. The difference is who runs the campaigns after the strategy is agreed.
What is included
Ads Consultancy
Ads Management
Campaign strategy
ConsultancyBuilt with you on a live call
ManagementBuilt and managed for you
Campaign setup
ConsultancyRicky can set it up live while you watch
ManagementNexus handles the complete setup
Ongoing optimisation
ConsultancyYou make the changes with direct guidance
ManagementNexus monitors and optimises the account
Reporting
ConsultancyYou learn what to review and why
ManagementClear reports and direct account updates
Training and mentoring
ConsultancyA core part of the service
ManagementAdvice is included, but Nexus runs the ads
Best for
ConsultancyOwners and teams who want to run their own ads
ManagementBusinesses that want a turnkey service
Your team handles
The final ad creative.
Your in-house team, content creator or designer produces the final images and videos. Nexus provides creative guidance, angles, testing ideas and practical frameworks so they know what the campaigns need.
Common questions
Straight answers before you book.
What is Ads Consultancy?
Ads Consultancy is direct training and support for the person running the account. Ricky can review your campaigns, explain what needs to change, mentor you through the decisions, or set campaigns up live on a video call while you watch. You keep control of the account and learn how to run it properly.
What is Ads Management?
Ads Management is the turnkey option. Nexus handles campaign planning, setup, tracking checks, testing, optimisation, reporting and ongoing management across Meta Ads, Google Ads or both.
Which service should I choose?
Choose Consultancy if you want to build the skill inside your business and are willing to make the changes. Choose Management if you want Nexus to take responsibility for running the campaigns daily. If you are unsure, book a free call and we will recommend the better fit.
Do you work with Meta Ads and Google Ads?
Yes. Nexus works across Meta Ads, including Facebook and Instagram, and Google Ads, including Search, Shopping and Performance Max. You can engage Nexus for one platform or both.
Do you create the ad images and videos?
No. Nexus does not produce the final ad creative because every brand has its own visual identity, products and content process. We provide clear creative guidance, testing ideas and practical frameworks for your in-house team, content creator or graphic designer to follow.
Can you set the account up while I watch?
Yes. This is available through Ads Consultancy. Ricky can share the screen on a video call, build or restructure the campaigns, explain each decision and show you how to manage the account afterwards.
Will I still have access to my ad accounts?
Yes. Your business should own its advertising accounts, data and assets. Nexus works through the correct account access rather than taking ownership away from you.
How often are managed campaigns reviewed?
Managed accounts are monitored and optimised throughout the month. The exact rhythm depends on spend, conversion volume and what is being tested. You also receive clear reporting and direct communication about important changes.
Do you guarantee results?
No responsible media buyer can guarantee a specific result. Performance also depends on the offer, pricing, landing page, tracking, sales process, market demand and creative. Nexus focuses on disciplined campaign work, clear testing and honest reporting.
How many clients does Nexus work with?
Nexus works with no more than 20 active brands at a time. This keeps communication direct and protects the time available for each account.
Still not sure?
Book a free strategy callTell us what you want to achieve.
Book a free strategy call. We will ask about your goals, account and available time, then recommend Management, Consultancy or another next step.